COURSE: “DEVELOPING AND IMPLEMENTING MARKETING STRATEGIES AND PROGRAMS
IN THE CASH STRAPPED ORGANISATION”
MARKETING AS THE LIFE BLOOD OF BUSINESS
While very few business leaders deny that marketing is the lifeblood of every business, few business executives fully appreciate the importance of marketing in daily life of the organisation. For example, when most organisations face difficulties, most executives react by either cutting down on, or by totally suspending marketing, in itself a terrible mistake similar to applying brakes to a vehicle that is slowing to a stop against your will. Most executives decide that marketing is expensive because people in charge of marketing often request huge amounts of financial resources for marketing but fail to justify the expenditure with real financial results arising from the marketing. Many SMEs do not grow and even die for one single reason-lacking of marketing depth. Despite the failings of traditional marketing, the truth remains that marketing, done the right way, is the life blood of any business organisation. It remains a fact that every organisation is as successful as its marketing.
THE DEVELOPING OF EFFECTIVE MARKETING STRATEGIES AND PROGRAMS COURSE
This course does not replace professional marketing, but assists people in the marketing profession to more effectively deploy their marketing knowledge and qualifications in real life. The course is built from studies of highly successful marketers who have solid track records of helping companies develop and deploy effective marketing strategies in real life situations. For this reason, this course is extremely useful for recently qualified marketing professionals who are employed in the marketing field as it will bridge the gap between marketing theory and practice. The course is also very useful for experienced marketing practitioners who are seeking for fresh ideas and concepts to renew their marketing creativity and rejuvenate their marketing approaches and campaigns. SMEs will find this course a critical game changer because it zeros in on very practical plug and play, simple approaches that can help them step up their success in the competitive environment. This is more so for those companies that fail to deploy marketing out of the belief that marketing requires huge amounts of money. This is a powerfully packed workshop that will leave you heavily armed with marketing missiles that will truely shift your marketing game, produce great results and get ahead of your competition
Some of what you will learn include;
- Fail to market and fail to make it in business; the seven reasons why
- Failings of traditional marketing and how it gives marketing a bad name
- Are You Marketing or Running Publicity Stints? An assessment of your current marketing
- The deeper and only purpose of marketing even most marketing people have not yet discovered
- The hidden dynamics of successful marketing campaigns
- Choosing your overall marketing strategy
- A powerful model for developing laser focused, clear and highly effective marketing programs
- The heavily guarded most effective marketing model all the highly successful people use
- Marketing and Sales or Marketing Versus Sales-The greatest mistakes being made by some organisations
- Being a highly effective marketing commander-the practical requisites
- Branding revisited; The reason why traditional branding is a huge waste of resources
SIMON BERE
Training Coaching and Consulting Profile
Simon Bere has a solid track record in business consulting, attracting the attention of Zimbabwe’s organisations that need strategic advice and support, training, performance and creative problem solving. He has also earned respect for his insights and contribution to the development of businesses and organisations through his participation on ZBC SFM’s hugely popular program Business Talk, where he has contributed more than 400 hours during a period of more than five years.
Simon’s greatest strength is his ability for strategic multidisciplinary view of business and organisations, allowing him to put different parts of a business or organisation within a framework of a system and being able to use this big picture, multidisciplinary view to provide practical solutions that bring results. Simon provides his services through advising, coaching, mentoring and training. He also speaks to provide motivation, strategies and solutions at conferences and other groups.
Simon Bere has also developed some original models that have helped organisations create positive changes, solve problems and achieve their goals. Simon’s areas of major focus are;
- Strategy
- Non-traditional strategic marketing
- Organisational development, performance and change
- Creative problem solving
- Peak performance
- Sales training and strategies
- Strategy facilitation and strategy performance management
- Transformation
Simon Bere is a holder of a Master of Science Degree from Lancaster University (first class pass), United Kingdom and Bachelor of Science from the University of Zimbabwe. He is also a certified trainer and an internationally certified Neurolinguistic Programming Practitioner. He has also attended seminars held by the world’s leading experts in the areas of marketing, peak performance, neurolinguistic programming, leadership and organisational development. On his own he has extensively explored research in many disciplines ranging from organisational development, psychology, leadership, neuroscience, mental performance, marketing, sales and practical entrepreneurship.
Some of Simon Bere’s past major clients include Nyaradzo Group, Securico, James North Zimbabwe, Rainbow Tourism Group, Motec Holdings, Genesis Travel and Tours, Zimre Properties, Metbank, IODZ, Marketers Association of Zimbabwe. He is also frequently invited as a speaker. However, the demand for consulting business is currently depressed but Simon continues to make his contribution to Zimbabwe through forums such as Business Talk.
Simon provides a fresh look at situations, breakthrough solutions even generating new, effective and original solutions for your business or organisation, Simon Bere is the go to person. His clients include those who want to start in business, those who want to grow their businesses, those who seek higher performance in their organisations.
DOWNLOAD: Registration Form M1
Investment: $95.00 per person includes teas and lunch
$85.00 if payment is received by 16/05/14
Venue: Bronte Hotel cnr 4th St / Baines
Ave, Harare
Time: 8:00 am to 4:30pm
This marketing event was posted for and is being hosted by:
CLASSYRIGHT BUSINESS CONSULTANCY
Cell +263 772 238 183 (Innocent)
0774 072 745 (Sharon)
64 3rd Avenue, Parktown, Waterfalls, Harare
Marketing in Zimbabwe 