DSTV Ngoma Awards Winners List: Zimbabwe’s best Ads

RUNNING ORDER – NGOMA AWARDS – 11.4.15

 

THE MEET THE CHALLENGE AWARD FOR PRINT – RETAIL

(No award – certificate only to :

               Entry – Easter Scramble

               Agency – Shift Engage on behalf of Transerv

 

THE ADVERTISING AND PUBLICITY CLUB AWARD FOR PRINT

Runner up:  Entry – Fishing tournament ad

                Agency – Jericho Advertising on behalf of Toyota Zimbabwe

Winner:         Entry – Rhinoceros having a giraffe

                Agency – Jupiter Drawing Room on behalf of Croco Motors 

Auto Body Centre

 

THE CRESTA LODGE AWARD FOR PRINT SERIES

Winner:        Entry – Just Swift it

                Agency – Shift Engage on behalf of Swift

 

THE NGOMA AWARD FOR NEWSPAPER SUPPLEMENT

Winner:        Entry – Loeries supplement 

               Agency –  Jericho Advertising on behalf of Jericho Advertising

THE NGOMA AWARD FOR PRINT – INSERTS

No award

THE ADVANTAGE FLOORING AWARD FOR DIRECT MAIL – PRINT

Winner:        Entry – Go the distance

               Agency – Shift Engage on behalf of Swift

 

THE NGOMA AWARD FOR DIRECT MAIL – ELECTRONIC 

No award

 

THE SANGO CONFERENCE CENTRE AWARD FOR PACKAGING 

Winner:        Entry – Sesame chips dip

               Agency – Shift Engage on behalf of The Original Sesame Chips 

Company.

 

THE ZAAPA AWARD FOR SOCIAL MEDIA

Runner up:  Entry – Zvirikuflaya

                Agency – Atelier on behalf of Fly Africa Zimbabwe

Winner:         Entry – Special delivery

                Agency – Shift Engage on behalf of Swift

 

THE NGOMA AWARD FOR INNOVATION IN ADVERTISING

No award 

THE NGOMA AWARD FOR OUTDOOR ADVERTISING 

Winner: Entry – One way

        Agency – Shift Engage on behalf of Transerv

 

THE NGOMA AWARD FOR VERNACULAR ADVERTISING

Runner up:  Entry – Network yadonha

                Agency – Jericho Advertising on behalf of TelOne

Winner:         Entry –  Mutakuri

                Agency – Shift Engage on behalf of Swift

 

THE ORGANIKKS AWARD FOR WEBSITES

Runner up:  Entry –  www.swift.co.zw

                Agency – Shift Engage on behalf of Swift

Winner:         Entry – www.ddhm.co.zw

                Agency –  DDH&M

 

THE NGOMA AWARD FOR WEBSITE BANNER ADVERTISING

No award 

 

THE NGOMA AWARD FOR MOBILE MARKETING

No award – certificate only – to:

                Entry – HIFA 2014

                Agency –  C2 Media on behalf of HIFA and C2 Media

 

THE EMPIRE SERVICES AWARD FOR SOCIAL RESPONSIBILITY

Runner-up: Entry – NTS Tyres on the go

                Agency – Adrenalin Advertising pn behalf of National Tyre 

Services

Winner:         Entry –  Kickback

               Agency – Shift Engage on behaf of Swift

 

THE EPHRAIM CHAMBA AWARD FOR RADIO 

Runner-up: Entry – You didn’t think (seatbelt)

                 Agency – Jericho Advertising on behalf of Toyota Zimbabwe

Winner:         Entry – You didn’t think (speed limit)

                Agency – Jericho Advertising on behalf of Toyota Zimbabwe

 

THE NGOMA AWARD FOR SPONSORED RADIO PROGRAMME (MIN. 3 MINUTES) 

Winner:         Entry – Insurance made easy

                Agency –  Jupiter Drawing Room on behalf of Life Offices 

Association of Zimbabwe

 

THE NGOMA AWARD FOR JINGLE

Runner-up: Entry – I like the crunch

                Agency – Shift Engage on behalf of Lobels Biscuits and Sweets

Winner:         Entry – Banc easy loans for civil servants

                Agency – DDH&M on behalf of Bancabc

 

THE NGOMA AWARD FOR TELEVISION 

No award – certificate only – to :

                Entry – No two women are the same

                Agency – TBWA on behalf of Profam – PSI Zimbabwe

 

THE HAMILTON AWARD FOR ANIMATION

No award – certificate only – to  :

               Entry – Kickback

               Agency – Shift Engage on behalf of Swift

 

THE AQUARIUS PUBLIC RELATIONS AWARD FOR POSTERS

No award

THE WATERWORKZ AWARD FOR BRAND ACTIVATION 

No award

 

THE SOLUTION CENTRE AWARD FOR CRAFT

Runner up:  Entry – Out of Africa magazine – Fire it up issue

                Individual – Sarah Cullen (for Art direction)

                Agency – Out of Africa Media 

Winner:         Entry – Rhinoceros having a giraffe 

                Individual – Donald Machava (for graphic design)

                Agency – The Jupiter Drawing Room

 

THE TOYOTA ZIMBABWE AWARD FOR DIGITAL MARKETING CAMPAIGN OF THE YEAR

Runner up: Entry – Just Swift it

                Agency – Shift Engage on behalf of Swift

Winner:         Entry – Kickback

                Agency – Shift Engage on behalf of Swift

 

THE FEEL EVERY MOMENT AWARD (SPONSORED BY MULTICHOICE ZIMBABWE) FOR CAMPAIGN OF THE YEAR 

Runner up:  Entry – Just Swift it

                Agency – Shift Engage on behalf of Swift

Winner:         Entry – You didn’t think

                Agency – Jericho Advertising on behalf of Toyota Zimbabwe

The Loeries Entry Award: 

Winner:        Entry – You didn’t think

               Agency – Jericho Advertising on behalf of Toyota Zimbabwe

Zimbabwe Rugby 7s Intresting Sponsorship offer

The tweet below was tweeted by the Rugby 7s organisation. Zimbabwean athletes and teams have found it difficult to get sponsorships and so it seems the Zimbabwe Rugby Union is trying something new.

@zimsevens launch title sponsor lotto for 2015. Would really appreciate retweets from all to help us spread the word! pic.twitter.com/EWf46nzjaS

— Zimbabwe 7's Rugby (@zimsevens) December 21, 2014

ZRB is offering companies a $50 000.00 sponsorship by selling 120 opportunities at $500.00 each, on the 31st January 2015 there will be a draw to see which company won. The winning company will have a lot of branding space with the team name and kits. There’s more information on the tweet, but oddly the offer doesn’t seem to be on the website.

Zimbabwe is a harsh environment within which to find sponsorships, lately. So you really got to think outside the box.

What are your thoughts on the Zimbabwe Rugby 7s sponsorship concept?

50 Insane Facts About the World Cup

CONTENT DATA TOOLS

Ever wonder which tools the big news companies use? How do they find stories online? Or how they know which stories work?

I read an article about why CNN extended the run of the Malaysian airplane disappearance, the answer was actually simple, it’s what the audience wanted. And CNN was right their viewership numbers spiked up. How did they know what the audience wanted? They used data analysis. Here are some of the tools CNN uses; and what they have to say about themselves

Dataminr combs Twitter to help journalists find stories as they happen. Outbrain is employed to analyze real-time mobile consumption and Chartbeat to monitor how each story performs. Content is tested with Optimizely. Moat will soon map the performances of stories on CNN sites in real time as well as help with ad serving. Omniture, an Adobe-owned analytics company, is also in the mix.

dataminr logo

Dataminr: transforms the Twitter stream into actionable alerts, identifying the most relevant information in real-time for clients in Finance, News and the Public Sector.

Using powerful, proprietary algorithms, Dataminr instantly analyzes all public tweets and delivers the earliest warning for breaking news, real-world events, off-the-radar content and emerging trends.

Dataminr alerts you to information first, so you stay one step ahead.

 

outbrain logo

Outbrain: is the only content discovery platform dedicated exclusively to the distribution of high-quality content.

With Outbrain Amplify, links to your content appear as recommendations on the web’s largest content publishers including sites like Wall Street Journal, Reuters & People.com.

Plus, Outbrain optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.

Our unique placement allows us to find the right audience for your content while they are actively looking for something new and interesting to discover.

Chart beat: We partner with doers – editors, writers, marketers, developers, those who create and build the content that users see and interact with online – to deliver the data they need, when they need it.

Our real-time information gives these front-line teams instantly understandable data on their users’ emergent behavior – and the power to react to it.

It ends the command-and-control setup where higher-ups dictate tactical moves that the front-line should make.

Instead, it empowers the front-line to be autonomous. To take real-time action based on strategic guidelines. To take the right decisions, the right actions at the right time.

 

If you balance the above tools with true journalism  your content could easily become fresher and more appealing. Click here for the referred CNN article.  I hope this adds to your editorial and journalist tools going forward.

MARKETING RENEWAL WORKSHOP: MAY 2014

COURSE: “DEVELOPING AND IMPLEMENTING MARKETING STRATEGIES AND PROGRAMS

IN THE CASH STRAPPED ORGANISATION”

MARKETING AS THE LIFE BLOOD OF BUSINESS

While very few business leaders deny that marketing is the lifeblood of every business, few business executives fully appreciate the importance of marketing in daily life of the organisation. For example, when most organisations face difficulties, most executives react by either cutting down on, or by totally suspending marketing, in itself a terrible mistake similar to applying brakes to a vehicle that is slowing to a stop against your will. Most executives decide that marketing is expensive because people in charge of marketing often request huge amounts of financial resources for marketing but fail to justify the expenditure with real financial results arising from the marketing. Many SMEs do not grow and even die for one single reason-lacking of marketing depth. Despite the failings of traditional marketing, the truth remains that marketing, done the right way, is the life blood of any business organisation. It remains a fact that every organisation is as successful as its marketing.
THE DEVELOPING OF EFFECTIVE MARKETING STRATEGIES AND PROGRAMS COURSE

This course does not replace professional marketing, but assists people in the marketing profession to more effectively deploy their marketing knowledge and qualifications in real life. The course is built from studies of highly successful marketers who have solid track records of helping companies develop and deploy effective marketing strategies in real life situations. For this reason, this course is extremely useful for recently qualified marketing professionals who are employed in the marketing field as it will bridge the gap between marketing theory and practice. The course is also very useful for experienced marketing practitioners who are seeking for fresh ideas and concepts to renew their marketing creativity and rejuvenate their marketing approaches and campaigns. SMEs will find this course a critical game changer because it zeros in on very practical plug and play, simple approaches that can help them step up their success in the competitive environment. This is more so for those companies that fail to deploy marketing out of the belief that marketing requires huge amounts of money. This is a powerfully packed workshop that will leave you heavily armed with marketing missiles that will truely shift your marketing game, produce great results and get ahead of your competition
Some of what you will learn include;

• Fail to market and fail to make it in business; the seven reasons why
• Failings of traditional marketing and how it gives marketing a bad name
• Are You Marketing or Running Publicity Stints? An assessment of your current marketing
• The deeper and only purpose of marketing even most marketing people have not yet discovered
• The hidden dynamics of successful marketing campaigns
• Choosing your overall marketing strategy
• A powerful model for developing laser focused, clear and highly effective marketing programs
• The heavily guarded most effective marketing model all the highly successful people use
• Marketing and Sales or Marketing Versus Sales-The greatest mistakes being made by some organisations
• Being a highly effective marketing commander-the practical requisites
• Branding revisited; The reason why traditional branding is a huge waste of resources

SIMON BERE
Training Coaching and Consulting Profile
Simon Bere has a solid track record in business consulting, attracting the attention of Zimbabwe’s organisations that need strategic advice and support, training, performance and creative problem solving. He has also earned respect for his insights and contribution to the development of businesses and organisations through his participation on ZBC SFM’s hugely popular program Business Talk, where he has contributed more than 400 hours during a period of more than five years.
Simon’s greatest strength is his ability for strategic multidisciplinary view of business and organisations, allowing him to put different parts of a business or organisation within a framework of a system and being able to use this big picture, multidisciplinary view to provide practical solutions that bring results. Simon provides his services through advising, coaching, mentoring and training. He also speaks to provide motivation, strategies and solutions at conferences and other groups.
Simon Bere has also developed some original models that have helped organisations create positive changes, solve problems and achieve their goals. Simon’s areas of major focus are;

• Strategy
• Non-traditional strategic marketing
• Organisational development, performance and change
• Creative problem solving
• Peak performance
• Sales training and strategies
• Strategy facilitation and strategy performance management
• Transformation

Simon Bere is a holder of a Master of Science Degree from Lancaster University (first class pass), United Kingdom and Bachelor of Science from the University of Zimbabwe. He is also a certified trainer and an internationally certified Neurolinguistic Programming Practitioner. He has also attended seminars held by the world’s leading experts in the areas of marketing, peak performance, neurolinguistic programming, leadership and organisational development. On his own he has extensively explored research in many disciplines ranging from organisational development, psychology, leadership, neuroscience, mental performance, marketing, sales and practical entrepreneurship.
Some of Simon Bere’s past major clients include Nyaradzo Group, Securico, James North Zimbabwe, Rainbow Tourism Group, Motec Holdings, Genesis Travel and Tours, Zimre Properties, Metbank, IODZ, Marketers Association of Zimbabwe. He is also frequently invited as a speaker. However, the demand for consulting business is currently depressed but Simon continues to make his contribution to Zimbabwe through forums such as Business Talk.
Simon provides a fresh look at situations, breakthrough solutions even generating new, effective and original solutions for your business or organisation, Simon Bere is the go to person. His clients include those who want to start in business, those who want to grow their businesses, those who seek higher performance in their organisations.

DOWNLOAD: Registration Form M1

 

Investment: $95.00 per person includes teas and lunch
$85.00 if payment is received by 16/05/14
Venue: Bronte Hotel cnr 4th St / Baines
Ave, Harare
Time: 8:00 am to 4:30pm

 

This marketing event was posted for and is being hosted by:

CLASSYRIGHT BUSINESS CONSULTANCY
Cell +263 772 238 183 (Innocent)
0774 072 745 (Sharon)
64 3rd Avenue, Parktown, Waterfalls, Harare

RESEARCH: Tour operators perceptions on “Zimbabwe; A World of Wonders” tourism brand.

Abstract: Zimbabwe’s brand theme “Discover Zimbabwe” put in place soon after the country’s independence was replaced by “Zimbabwe: Africa’s Paradise” which was characterised by images of economic hardships which negatively affected tourism development resulting in the destination being rebranded to “Zimbabwe: A World of Wonders”. In today’s competitive environment, destinations have to fight for visitors and therefore strategic approaches to destination branding are essential. The failure to incorporate stakeholder perspectives in managing brands to competitively contribute to tourism development can compromise collaboration amongst different players in the tourism sector. This study used a quantitative approach to explore Tour Operators’ perceptions on Zimbabwe’s destination rebranding exercise (Zimbabwe: A World of Wonders), mainly focusing on brand coverage, stakeholder consultation and value for money associated with the brand. Findings from the study indicate that in terms of brand coverage, Zimbabwe: A World of Wonders brand covers extensive aspects (economic, heritage, and destination accessibility). Further the findings indicate that stakeholders were consulted on policy and partnership issues but implementation was the challenge. We therefore concluded that in as much as the brand covers a wide range of aspects, issues addressed during stakeholder consultation have to be implemented for the brand to succeed.

NB: The numbers in brackets, eg (16), are citations. To see who they are quoting scroll down to the end of the document

 

Click to view document

Tour operators

6 ESSENTIALS FOR CREATING YOUR SALES FORCE

Sales is the prime focus of a lot of businesses in Zimbabwe. Revenues are sliding and companies are looking more and more to their sales staff to keep the company afloat. What companies need are a sales force; a team of highly efficient and effective sales people who sell no matter the odds. A sales force can not be conjured by just wishing for it, you gotta work for it. Read on…

 

1. Hire the right people

Seems like an obvious point, but a lot of companies hire a below par salesperson. Real sales people are go getters, restless when not selling, and driven to sell. That’s why sale people don’t mind earning on commission, they are confident they can sale. If your sales team is always behind the counter and waiting for customers to come to them, frankly speaking, you have till operators not a sales force.

2. Have a Sales Strategy and Plan

You don’t want your team to be running around like headless chickens, that’s unproductive. Every sales employee has to know where the company is heading and what part they have to play in getting there. Break down the strategy to simple achievable goals, like sales targets. Having a plan focuses the sales force to do what works. Create a plan that profiles, indentifies and is geared towards the targeted potential customers.

3. Have the right tools

From marketing material to administrative support, the sales force cannot be short of these. Invest in new technology and techniques to reduce costs or increase your success. The uniforms, catelogues and even business cards should not be underestimated in their effectiveness. Your sales force are what clients see and interact with when dealing with your company, make sure they look and behave their best at all times.

4. Use research

Talk to your own sales force, they have firsthand information on the market and your customers, their knowledge is invaluable. Use customer appreciation days to gain information in forums and open discussions. Zimbabweans looooooove a good braii and it’s an excellent setting to get customers to lower their guard.  Use surveys, although they are hard to come by, there are industry research papers out there, use them.

5. Motivate

The biggest motivators for a sales force is an attainable sales target, a commission that matches the work put in and an aggregate income that supports their lifestyle. I consulted a company that put a cap on commission earned, i.e sales staff could not earn commissions more than $300. Which I thought was very silly, because the sales staff will only limit their sales to that commission, there would be no incentive to do extra sales. Also NEVER cheat a salesperson from their commission or delay its payments. That’s only a short term cashflow benefit that affects the long term desire for the sales person to work hard for the company.

Salespeople are naturally competitive, so keep a scoreboard so they can see each others’ progress. A monthly salesperson award and reward should be given as an extra incentive. Along with a yearly award and prize.

6. Train your sales force

New technologies around business and particularly sales are continuously evolving. Sales techniques and skills need to change along with these new opportunities. The world has gone past physical visits and telephone calls. The alternatives are now more affordable and have wider reach. Simply put, get your sales  force to work smarter.

 

At the end of the day what you put into your sales force is what you get out. Yes, that means you invest money into the team, but that’s not all; put in the time to nurture and grow your sales force.

Why Most Email Marketing Fails‏

The idea behind mass email marketing might make sense. Send a couple thousand emails to people who never opted to receive them what harm is there in that? The problem with mass email marketing is that it is the very protagonist of spam laws world over. According to Return Path, 70% of all marketing emails are responsible for ‘this is spam’ complaints world over. The only thing you might be achieving sending thousands of emails to people who really never wanted to hear about your product or service is to be incredibly annoying.

Being annoying is just half the story. Spamming is actually illegal and can get your company’s email domain blacklisted. Many anti-spam laws regulate that you can send unsolicited emails to corporate subscribers if it is relevant to the work they do. For example, you can send an email of office furniture to a facilities manager. This is to guard against certain abuse. Imagine opening your email account one day to find hundreds of emails that had nothing to do with you.

So how are we supposed to send mass emails? Well the first standard to follow is the CAN-SPAM law. Some of the requirements include the need for you to have an unsubscribe option, to state your physical address and a message must not be sent to a harvested email address.

Law out the way, the next thing to worry about is avoiding spam filters. Spam filters are able to analyze your content. Try and avoid using common spam words such “buy”, “promo” or “free” especially in your subject line as these can trigger the spam filter. When you send images with your email, try and host those images with credible services only. Try and avoid having too many links in your email and if you do make sure as far as possible these are with credible domains.

The next thing to worry about is getting potential leads to send emails to. Email campaigns are effective if they are targeted and relevant. The best way to achieve this is to have opt-in features such as a landing page form or newsletter sign up on your website. When people opt-in to receive your email, they have expressly stated they want to receive your content which means you are in full compliance of law and certainly not spamming. Just make sure you adhere to having all the essential features of a legit email every time you send.

The final thing you need to concern yourself with is the analytics. How many people opened your email? How many people received the email? You need to carefully follow these metrics to ensure that you can not only measure the success of your last email campaign but to also improve of those in future. With that in mind, you can be assured you are in full control of your email marketing.

Author: Code Sage Technology

Website: http://www.codesagetechnology.com

Address:  Suite 8, 4th Floor Sanders House, Cnr First Street / Jason Moyo, Harare

Code Sage is a digital media marketing agency in Zimbabwe which provides internet marketing solutions to companies. Code Sage Technology provides email marketing, under its content marketing service www.codesagetechnology.com/content-marketing.php

Company Profile: Transformers

Transformers company profile

Transformers NEW COMPANY PROFILE 2014

 

“Click on image for better view”

If you would like any of the above products and services, get in touch with

NC Sibanda

ncstranformers2014@gmail.com

0778 942 421

Zimbabwe’s PSL by the numbers

Soccer is the most popular sport in Zimbabwe. The marketing revenue figures are hard to come by so this blog post tries to aggregate news articles to come up with a single frame. The fortunes of the PSL have been closely tied to the fortunes of Zimbabwe and the revenues have been growing from the low base of 2008.

PSL SPONSORHIP

Castle Lager PSL

The 3 year contract with delta for $1.8m has run out. Delta paid out $600 000.00 each year, league champions won $70 000.00. They are still negotiating for new sponsorship deal. Delta doesn’t seem to be happy about the PSLs professionalism, even commenting that coaches should look professional……now you know why European soccer coaches are always suited up. Clubs believe the Delta sponsorship money is too little, especially relative to other sponsorship deals.

The winners of the eight team knockout tournament the Banc ABC Sup8r get $120,000. The winners of the Mbada Diamonds Cup get $130,000 and their runners up get $25,000 more than the league winners. The Netone charity cup winners got $50 000.00 last year, the sponsorship might be raised to a total of $200 000.00 in new negotiations.

BROADCAST DEALS

In 2012 the PSL announced it had reached a broadcasting agreement with DSTV’s Super Sport. Super Sort has been very active in acquiring African sports content and Zimbabwe was a natural fit. The PSL was particularly happy with a deal where they will be paid, as opposed to a deal with ZBC that required the PSL to pay to broadcast matches. Yes, you read that right, yes its ridiculous. Although the amount isn’t jaw dropping, it’s a start. The payments for 2012 season look like this:

• The 16 clubs shared  US$94 397
• The negotiator of the deal got 15% commision amounting to US$20 400
• Transmedia US$9 003.
• Broadcasting Authority of Zimbabwe  $5 400
• PSL administration fees US$6 800.

TOUCHLINE ADVERTS

It seems up until recently. The clubs didn’t get a penny from touchline ads……it boggles the mind how that happened. The money went to the banner rights holder Askeland and the city councils. But after the Super Sport deal the clubs where able to negotiate to be paid. Clubs will be given 30% of the revenue. League and club sponsors will be given fixed space, this sweetens sponsorship deals.

GATE TAKINGS

Below is an excerpt from an interview on how gate takings are shared up in the PSL. An exampleis given of a Highlanders game.

After every home game, clubs remit six percent of their gross gate-takings to the PSL, three percent to each of Zifa and the Sports and Recreation Commission, 20 percent to city authorities, another large chuck to the Zimbabwe Republic Police, who provide security at matches and another to a security company that provides cash-in-transit services.

Minus player bonuses and other internal expenses, the home club gets very little. When Highlanders hosted Dynamos before a paying crowd of 25,957 at Barbourfields Stadium earlier this season, the Bulawayo giants grossed $104,445, but were left with $40,500, far less than half the total amount, after the authorities and service providers had wolfed down the rest.

The Bulawayo City Council took $20,885, $9,800 went to the ZRP and a private security company, $9,200 to the PSL, $1,044 to Zifa and $6,200 was guzzled by the SRC, a government arm.

Sources

http://www.newzimbabwe.com/sports-9009-PSL+chief+defends+TV+rights+deal/sports.aspx

http://www.newzimbabwe.com/sports-9140-PSL%20in%20touchline%20adverts%20deal/sports.aspx

http://www.sundaymail.co.zw/index.php?option=com_content&view=article&id=34031:supersport-deal-divide

http://www.thezimbabwean.co/sport/football/69787/no-sponsorship-deal-yet-for.html

http://www.thezimbabwean.co/sport/football/62080/how-long-will-soccer-administrators.html

https://www.newsday.co.zw/2013/01/18/netone-charity-shield-on/